About Us

BOI Essentials is a ritual-first body care brand. Our mission is to make everyday self-care simple, intentional, and inclusive. We started with the GoodBoi Whole Body Soap—crafted with shea butter, extra virgin olive oil, distilled water, and pure essential oils— to give your skin hydration and glow from head to toe.

Ready to turn routine into ritual? Learn the Ritual. With your support, more essentials will follow.

The Ritual — Clean • Close • Sustain

The GoodBoi ritual is designed to be simple, hydrating, and head-to-toe. Use it morning, night, or whenever you need a reset.

How to Use GoodBoi Whole Body Soap

1. Wake the water: Start with warm water to open pores and relax muscles.
2. Lather: Rub the bar between your hands or on a washcloth until you get a creamy lather.
3. Face first (optional): Apply a light pass to face. Rinse. (Patch test if you have sensitivities.)
4. Body cleanse: Work from neck to ankles. Add a second pass for underarms, groin, and feet.
5. Rinse & breathe: Inhale, exhale, and let the water carry the day away.
6. Seal the glow: Pat dry. Follow with your favorite moisturizer or oil.
7. Care for the bar: Store on a draining dish away from direct spray so it lasts longer.

Ingredients highlight: shea butter, extra virgin olive oil, distilled water, and pure essential oils create a rich, conditioning lather.

Choose Your Moment — The Four Scents

Rise & Grind

• Vibe: Bright, focused, energizing.
• When: Morning showers or anytime you want momentum.
• Use tip: Great as a “first pass” bar to wake skin; many users love it for oil control and an even look over time.

Morning After

• Vibe: Fresh, clean reset.
• When: Post-workout, mid-day refresh, or after a long night.
• Use tip: Pair with cooler water on the final rinse for extra “refresh.”

Get in Bed

• Vibe: Warm, cozy, wind-down.
• When: Night showers to calm the body and mind.
• Use tip: Slow the pace, breathe deeper, and follow with a rich moisturizer.

Date Night

• Vibe: Smooth, confident, skin-forward.
• When: Before events, evenings out, or anytime you want to feel dialed-in.
• Use tip: Finish with a cool rinse for a subtle tightening feel.

Pro Tips

• Double-cleanse on sweat-heavy days: quick first pass, targeted second pass.
• Alternate scents to match your schedule (e.g., Rise & Grind AM, Get in Bed PM).
• Traveling? Slice a bar into halves to keep one in your dopp kit.